July, 2022

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Corporate Innovation RLE Marketing Routledge PDF E9ffc3cfa

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Corporate Innovation (RLE Marketing): Marketing and Strategy (Routledge Library Editions: Marketing) PDF




by Gordon Foxall : Corporate Innovation (RLE Marketing): Marketing and Strategy (Routledge Library Editions: Marketing)

ISBN : #1138966827 | Date : 2015-11-26

Description :

PDF-f3791 | This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate inn… Corporate Innovation (RLE Marketing): Marketing and Strategy (Routledge Library Editions: Marketing)


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[Pub.58YMn] Corporate Innovation (RLE Marketing): Marketing and Strategy (Routledge Library Editions: Marketing) PDF | by Gordon Foxall


Corporate Innovation (RLE Marketing): Marketing and Strategy (Routledge Library Editions: Marketing) by by Gordon Foxall

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Handling Customer Disconfirmations Providers Dienstleistungsmarketing PDF 3a74aea15

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Handling Customer Disconfirmations: A Model of the Service Provider’s Response Process (Fokus Dienstleistungsmarketing) (German Edition) PDF




: Handling Customer Disconfirmations: A Model of the Service Provider’s Response Process (Fokus Dienstleistungsmarketing) (German Edition)

ISBN : #3824463334 | Date : 2012-06-15

Description :

PDF-7ed88 | The service provider’s decision process is seen from an information processing perspective. Based on individual and social psychology the author develops hypotheses about what happens in the service provider’s mind within each process step…. Handling Customer Disconfirmations: A Model of the Service Provider’s Response Process (Fokus Dienstleistungsmarketing) (German Edition)


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Handling Customer Disconfirmations: A Model of the Service Provider’s Response Process (Fokus Dienstleistungsmarketing) (German Edition) by

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Co Creation Learning Concepts SpringerBriefs Business PDF C4db38e60

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Co-Creation and Learning: Concepts and Cases (SpringerBriefs in Business) PDF




by K.B. Akhilesh : Co-Creation and Learning: Concepts and Cases (SpringerBriefs in Business)

ISBN : #8132236777 | Date : 2017-01-05

Description :

PDF-eb64a | This book introduces readers to co-creation — a complex, value-based, context-driven and collaborative effort to develop new paradigms, products and services to satisfy human wants. Co-creation is built not only around the perceptions of challenges, cause-and-effect relationships and constraints, but also around available alternatives for dealing with or overcoming those challenges. Co-creation … Co-Creation and Learning: Concepts and Cases (SpringerBriefs in Business)


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[Pub.11nJx] Co-Creation and Learning: Concepts and Cases (SpringerBriefs in Business) PDF | by K.B. Akhilesh


Co-Creation and Learning: Concepts and Cases (SpringerBriefs in Business) by by K.B. Akhilesh

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Postcolonial Theory Organizational Analysis Engagement PDF B04a2e540

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Postcolonial Theory and Organizational Analysis: A Critical Engagement PDF




by Anshuman Prasad : Postcolonial Theory and Organizational Analysis: A Critical Engagement

ISBN : #0312294050 | Date : 2003-05-19

Description :

PDF-76aa4 | This book takes up a question that has rarely been raised in the field of management: ‘Could modern Western colonialism have important implications for the practices and theories that inform management and organizations?’ Employing the frameworks of postcolonial theory, an international group of scholars addresse this question, and offer remarkable insights about the implications of the colonial e… Postcolonial Theory and Organizational Analysis: A Critical Engagement


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[Pub.33NeZ] Postcolonial Theory and Organizational Analysis: A Critical Engagement PDF | by Anshuman Prasad


Postcolonial Theory and Organizational Analysis: A Critical Engagement by by Anshuman Prasad

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Industry X 0 Realizing Digital Industrial PDF 4fa673887

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Industry X.0: Realizing Digital Value in Industrial Sectors PDF




by Eric Schaeffer : Industry X.0: Realizing Digital Value in Industrial Sectors

ISBN : #0749481463 | Date : 2017-05-28

Description :

PDF-8cbe0 | Industry X.0 takes an insightful look at the business impact of the Internet of Things movement on the industrial sphere. Eric Schaeffer combines deep analysis with practical strategic guidance, and offers tangible and actionable recommendations on how to realise value in the current digital age. Based on extensive research and insights into the six core competencies that have been identified by A… Industry X.0: Realizing Digital Value in Industrial Sectors


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[Pub.46Kwf] Industry X.0: Realizing Digital Value in Industrial Sectors PDF | by Eric Schaeffer


Industry X.0: Realizing Digital Value in Industrial Sectors by by Eric Schaeffer

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NutzungsabhA4ngige Preissysteme Industriellen MA4rkten German PDF E6c5dafc1

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Nutzungsabhängige Preissysteme auf industriellen Märkten (German Edition) PDF




by Eduard Stoppel : Nutzungsabhängige Preissysteme auf industriellen Märkten (German Edition)

ISBN : #3658142251 | Date : 2016-06-07

Description :

PDF-914f6 | Anbieter von Customer Solutions übernehmen neben der Bereitstellung von Investitionsgütern eine Reihe weiterer Leistungen, die mit einem Kundenproblem vor und während der Nutzung der Infrastruktur verbunden sind. Anstatt die Leistungen zu einem fixierten Preis zu verkaufen, verlagert der Anbieter die Erlöse in die Nutzungsphase und berechnet einen Preis pro Nutzungseinheit. Eduard Stoppel widm… Nutzungsabhängige Preissysteme auf industriellen Märkten (German Edition)


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[Pub.01nFK] Nutzungsabhängige Preissysteme auf industriellen Märkten (German Edition) PDF | by Eduard Stoppel


Nutzungsabhängige Preissysteme auf industriellen Märkten (German Edition) by by Eduard Stoppel

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Marketing Transition Sustainability Proceedings Developments PDF 87ac14fe4

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Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) PDF




: Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319369563 | Date : 2016-11-04

Description :

PDF-8ba2c | This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy and consume… Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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Unternehmer Statt Unterlasser Unternehmerrelevante PersB6nlichkeitseigenschaften PDF 6dc14ea46

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Unternehmer statt Unterlasser: Unternehmerrelevante Persönlichkeitseigenschaften in der Direktvermarktung (Studien zum Marketing natürlicher Ressourcen) (German Edition) PDF




by Christina Westermayer : Unternehmer statt Unterlasser: Unternehmerrelevante Persönlichkeitseigenschaften in der Direktvermarktung (Studien zum Marketing natürlicher Ressourcen) (German Edition)

ISBN : #3658156872 | Date : 2016-10-01

Description :

PDF-57b47 | Die Studie erkundet anhand einer Gruppe österreichischer Direktvermarkterinnen und Direktvermarkter bestimmte unternehmerrelevante Persönlichkeitseigenschaften und deren Verhältnis zu Merkmalen des unternehmerischen Handelns im landwirtschaftlichen Bereich. Christina Westermayer stellt das Persönlichkeitskonstrukt der Kontrollüberzeugung in den Mittelpunkt der Analyse und untersucht insbesond… Unternehmer statt Unterlasser: Unternehmerrelevante Persönlichkeitseigenschaften in der Direktvermarktung (Studien zum Marketing natürlicher Ressourcen) (German Edition)


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[Pub.49bmU] Unternehmer statt Unterlasser: Unternehmerrelevante Persönlichkeitseigenschaften in der Direktvermarktung (Studien zum Marketing natürlicher Ressourcen) (German Edition) PDF | by Christina Westermayer


Unternehmer statt Unterlasser: Unternehmerrelevante Persönlichkeitseigenschaften in der Direktvermarktung (Studien zum Marketing natürlicher Ressourcen) (German Edition) by by Christina Westermayer

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Political Reputation Management Directions Communication PDF Fec13eed4

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Political Reputation Management: The Strategy Myth (Routledge New Directions in Public Relations & Communication Research) PDF




by Christian Schnee : Political Reputation Management: The Strategy Myth (Routledge New Directions in Public Relations & Communication Research)

ISBN : #1138796565 | Date : 2014-12-10

Description :

PDF-7f47f | It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Comprehensive control of communications in a fast-moving political and media setting isoften upset by events outside the communicator’s control, taking over the news agenda andchanging the pol… Political Reputation Management: The Strategy Myth (Routledge New Directions in Public Relations & Communication Research)


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[Pub.54NBl] Political Reputation Management: The Strategy Myth (Routledge New Directions in Public Relations & Communication Research) PDF | by Christian Schnee


Political Reputation Management: The Strategy Myth (Routledge New Directions in Public Relations & Communication Research) by by Christian Schnee

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Science Why Motivation Transforming Marketing PDF 8987128a4

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The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy PDF




by D. Forbes : The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy

ISBN : #1137502037 | Date : 2015-06-15

Description :

PDF-17426 | In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author’s own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations…. The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy


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The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy by by D. Forbes

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